Ken brings over two decades of strategic commercial leadership to the veterinary and pet industry. As founder of Define Consultancy, he combines deep market insight with practical execution to help businesses achieve their commercial objectives.

With a background as a Global Sales Director and extensive experience across major multinational corporations, Ken understands the complexities of driving commercial success in competitive, regulated markets.

Beyond corporate leadership, Ken's hands-on experience extends to private practice management, where he successfully managed busy referral and first opinion veterinary practices. This unique perspective bridges commercial strategy with operational realities, giving him unparalleled insight into the challenges faced by veterinary practices and the suppliers who serve them.